Motion | RedHorse Interactive

Motion Graphics and Video

Social Videos

DOOH

Design implements frequently ferry across all platforms, social media to DOOH, etc.
This BMO example had 22 versions in EN and FR for a total of 44 implementations. I figured that was a lot of heavy lifting so created a template system that fed off of singular master comps (EN and FR) in After Effects.
This image shows the large LED layout with guides for instance. French Social Media version is higher up the page.

Characters & Experimentation

Crickets

Giving the Teena character a lip sync challenge. Even though mouth drawing substitutions weren’t a huge consideration when conceiving this character the deform based mouth elements worked out ok under the circumstances. The Ai generated voice, though pretty good for what it is, didn’t really have a lot of annunciation to work with so I didn’t get too hung up on perfection.
Wanted to give the character something cheeky to say and pair with body language acted out. This topic popped up and I hope I don’t offend any insect eating advocacy groups.

Samurai Jack’s Aku character

A little fan art of the character from famed animated show. Giving credits to voice of actor “Mako”… which I hope isn’t too naughty of me to include in such a purpose.
Simple, just front view but using a “weighted deformation” enhanced mouth setup in Toon Boom Harmony.

Scary Waif Halloween .gif.
Using Duik on native shapes in After Effects.

Miscellaneous compilation of tests etc..
More to come re: the Madmen Space Invader characters, designed by friend and colleague P. Reid, soon I hope.

Teena Terror and Tank Dance Duo

Toon Boom Harmony puppet rig and learning project. I knew the principles I wanted to cover and wanted to address them all, which is not usually the recommended route to learning… usually we start with smaller attainable goals, but I was stubborn and decided to be indulgent and did not shy from overcomplicating things… for right or wrong. As such, I feel the methodology is more important than the final outcome, which is still pretty ok.

Points involved
– Character Design Challenge for 360 degree 2D rigs for 2 characters.
– Construct advanced rig, incorporating IK/FK switches
– Elaborate anatomical posing and character interplay using the simple puppet shapes
– Elaborate interplay between 2 figures in 3D space (
– Animating and original dance choreography and interplay of 2 characters in scene

Final analysis
It is imperfect. Additional hand drawings are in order and more than a few (expected) rough edges. Overall I rate my thinking process to be quite good overall :).

Simple animated avatar, aptly dubbed “CeeTee”, for the Canadian Tire service app. It was done in After Effects using the DUIK script but final delivery needed to be in Lottie format, which required some additional considerations.

The press release was as follows:
We are thrilled to announce that CeeTee, our AI-powered personal shopper, has won an award! It was recently recognized as a CIO Awards Canada winner for 2024. This award honours the outstanding IT teams within Canadian organizations who are boosting efficiency and fostering stronger customer connections. Launched in spring 2024, our award-winning generative AI-powered shopping expert offers an exciting and immersive way to purchase tires. CeeTee goes beyond conventional bots, engaging in natural conversations, picking up on subtle cues and providing insightful recommendations tailored to the customer’s specific needs. Powered by Microsoft AI technology, CeeTee is ready to guide customers through the tire-buying process like never before. CeeTee is available on iOS for customers across Canada, excluding Quebec. Find it on your Canadian Tire app under the “Tires” category. For more information on CIO Awards Canada, visit the website here. To learn more about our governance initiatives, check out our most recent ESG Report.

Presentations

Please contact me if interested in more B2B presentations, demos and explainers. They tend to be a bit long and sometimes proprietary for random sharing. I have done a lot of them )). Thanks! )